This is I AM
I AM is a calm, structured approach to improving how you feel, think, and live.
It's for people who feel stretched, stuck, or out of rhythm, and want to rebuild strength and stability without chaos, pressure, or hype.
Everything here is grounded in real work: training the body, steadying the mind, and creating habits that actually last.
Who This is For...
Feeling Stretched
You're coping - but it feels tight, rushed, or unsustainable.
Running on Empty
Giving a lot to work, family, or life, with little time left for yourself.
Strong, but Tired
Capable on the outside. Quietly exhausted underneath.
Ready for Something Better
Not broken. Not failing. Just ready for a different way.
Ways We Can Work Together...
Simple, structured options depending on the level of support you're looking for.
I AM - Elevate
Your recommended starting point. Two sessions per week integrating physical training and mental wellbeing coaching, built around your bespoke 12-week programme.
Includes:
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1x Mind session per week (45 min)
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1x Strength session per week (45 min)
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Bespoke 12-week programme from your assessment
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Daily Gate Check homework and tools
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Physical programme for independent training
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Nutrition awareness guidance
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Monthly progress review
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WhatsApp support between sessions
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I AM starter pack
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25% off self-defence courses
Pricing:
£480 per month
2 x Sessions per week - £60 per session
£149 - £99
I AM - Transform
For deeper, faster change. Three sessions per week with a flexible split between mind and physical work, tailored to what you need most.
I AM - Mastery
The full I AM experience. Four sessions per week for maximum support, accelerated progress, and complete integration across all four pillars.
Includes:
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Everything in Elevate, plus:
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An additional session per week (mind or physical)
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Deeper Four Gates programme
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Fortnightly nutrition review
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Fortnightly progress review
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Priority WhatsApp support
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50% off self-defence courses
Pricing:
£660 per month
3 x Sessions per week - £55 per session
£149 - £99
Includes:
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Everything in Transform, plus:
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2x Mind sessions + 2x Strength sessions per week
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Accelerated programme
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Full nutrition coaching
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Self-defence courses included free
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Weekly progress review
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Unlimited WhatsApp support
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Priority scheduling
Pricing:
£800 per month
4 x Sessions per week - £50 per session
£149 - £99
One Integrated Approach...
Everything we do sits across four connected pillars, each supporting the others.
Together, they create sustainable change, physically, mentally, and emotionally.
STRENGTH
Your body and your mind are the same system. When you feel physically weak, your confidence drops. When your energy is low, your thinking suffers. When you stop moving, your mood follows.
Our physical training is designed to serve your mental wellbeing as much as your body. Every session builds strength, energy, and resilience — and every session reinforces how you think, feel, and show up.
MIND
This is the core of everything we do. Stress, overwhelm, anxiety, lack of clarity, emotional reactivity — these are not character flaws. They are symptoms of an operating system under pressure.
Our I AM Mind programme uses The Four Gates — a proprietary framework that addresses the four mental patterns creating most of your stress. This is not therapy. This is an infrastructure upgrade for how you process everything.
DEFENCE
When you don't feel safe — physically or psychologically — your nervous system stays in threat mode. You become reactive, anxious, and guarded. Everything feels harder.
Defence is about building real confidence from the inside out. When you know you can handle yourself, set boundaries, and stay calm under pressure — your mental state shifts. You stop performing confidence and start feeling it.
NUTRITION
What you eat directly affects how you think, feel, and function. Poor nutrition doesn't just drain your body — it clouds your mind, crashes your mood, disrupts your sleep, and leaves you running on fumes.
We don't do diet plans. We help you understand the connection between what goes in and what comes out — in energy, in clarity, in emotional stability. Better fuel, better mind.
Emma R, Professional 30's
''Working with Simon wasn't just about fitness or mindset, it was about understanding myslef properly for the first time. The sessions helped me feel calmer, more confident, and far less reactive in my day to day life. I feels stronger mentally and physically, and that's had a knock on effect on everything else''
What our clients are saying...
Laura T, Parent & Professional
''What I appreciate most was how grounded and realistic the approach is. Nothing felt fluffy or overcomplicated. The work around mindset, boundaries, and physical confidence has genuinely changed how I show up, not just for myself, but for my family and work as well''
Mark T, Business Owner
''Simon has a rae ability to make you feel completely art ease while still challenging you in the right way. There's a clear structure to whathe does, but it never feels rigid or clinical. I came away with practical tools I actually use, and a much clearer sense of direction''